Douglas Resume

Get to know

Doug.

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Douglas MacKellar

Motivated by data, I use digital marketing strategies and tools to make meaningful impact happen. I attract and engage buyers, applying my technical knowledge to empower them and build trust. I think big, I am enthusiastic about new connections, shared ideas and contributing to sustainable change. My personal interests revolve around the outdoors. I love fly fishing, hunting, skiing and exploring Ontario on my motorcycle. I am currently located in Toronto, Ontario

June 2021 - Present

Sept 2019 - June 2021

G4S Americas

March 2018 - Sept 2019

G4S Canada

Nov 2015 - March 2018

G4S Canada

Aug 2011 - June 2015

The University of British Columbia

Aug 2011 - June 2015

Dubai American Academy

Digital Marketing Manager, Global

Working closely with the Global Marketing Director, I develop and manage digital marketing strategies and campaigns to generate leads and awareness for Hivestack and their programmatic digital out of home (pDOOH) offering globally.

Sauder School of Business

Completed a Bachelor of Commerce undergraduate degree with an option in Marketing and minor in Economics focused on buyer behavior and game theory.

International Baccalaureate

Completed an American high-school diploma and two years of the IB diploma with high-level courses in Economics, Business, English and standard-level courses in Math, Environmental Sciences and Arabic.

Administrator, Marketing & Proposals

Facilitated the bid process of over 60 opportunities by monitoring bid sites, supporting the writing process, visual design and publishing, final print and delivery of responses in 2017. Served as national trainer, administrator and point of contact for CRM tool Salesforce.

Marketing Specialist

Spearheaded national lead-generation campaigns in strategic and new verticals such as cannabis, financial institutions and retail through marketing automation platform Pardot. Developed ad creative and insertion orders for local publications. Wrote and published national newsletter for 12,000+ readers utilizing skills in photography, InDesign, MailChimp and Issuu.

Manager, Digital Marketing

I managed 23 websites across 20 countries in North & South America. It was my job to execute regional content marketing strategies, optimize SEO, and manage PPC campaigns with the goal of delivering high-quality leads. By integrating web development strategies, content planning, marketing automation, and lead tracking systems, I have had a direct influence in 1,300+ opportunities for G4S in 2020.

What people say about me

I have worked with Douglas for several years and I would recommend him in a heartbeat. Douglas has an excellent attitude. He is always pushing the envelope and finding innovative ways to support the company and his colleagues. Douglas has a superb grasp of marketing concepts. I rely on Douglas for digital marketing strategy on a daily basis. Not only does Douglas have a good grasp of current marketing concepts but he is always learning, taking courses, researching and trying new things.

Vice President, Marketing, G4S Americas

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